{"id":1948242,"date":"2026-03-02T13:14:24","date_gmt":"2026-03-02T05:14:24","guid":{"rendered":"https:\/\/1413.ai\/smb\/1948242\/%e5%b0%8f%e9%a1%8d%e9%a0%90%e7%ae%97%e4%b9%9f%e8%83%bd%e6%89%93%e5%a4%9a%e6%b8%a0%e9%81%93%e5%bb%a3%e5%91%8a%ef%bc%9a4-%e9%80%b1%e6%8a%95%e6%94%be%e5%af%a6%e6%88%b0-sop\/"},"modified":"2026-03-02T13:14:24","modified_gmt":"2026-03-02T05:14:24","slug":"%e5%b0%8f%e9%a1%8d%e9%a0%90%e7%ae%97%e4%b9%9f%e8%83%bd%e6%89%93%e5%a4%9a%e6%b8%a0%e9%81%93%e5%bb%a3%e5%91%8a%ef%bc%9a4-%e9%80%b1%e6%8a%95%e6%94%be%e5%af%a6%e6%88%b0-sop","status":"publish","type":"post","link":"https:\/\/1413.ai\/smb\/1948242\/%e5%b0%8f%e9%a1%8d%e9%a0%90%e7%ae%97%e4%b9%9f%e8%83%bd%e6%89%93%e5%a4%9a%e6%b8%a0%e9%81%93%e5%bb%a3%e5%91%8a%ef%bc%9a4-%e9%80%b1%e6%8a%95%e6%94%be%e5%af%a6%e6%88%b0-sop\/","title":{"rendered":"\u5c0f\u984d\u9810\u7b97\u4e5f\u80fd\u6253\u591a\u6e20\u9053\u5ee3\u544a\uff1a4 \u9031\u6295\u653e\u5be6\u6230 SOP"},"content":{"rendered":"<p>\u9810\u7b97\u4e0d\u5230 3 \u842c\u5143\uff0c\u4e5f\u80fd\u540c\u6b65\u64cd\u4f5c Google\u3001Meta\u3001LINE Ads \u55ce\uff1f\u7b54\u6848\u662f\u53ef\u4ee5\uff0c\u53ea\u8981\u5148\u5b9a\u7fa9\u95dc\u9375\u6307\u6a19\u3001\u5206\u914d\u5a92\u9ad4\u89d2\u8272\uff0c\u518d\u4ee5\u9031\u70ba\u55ae\u4f4d\u6301\u7e8c\u512a\u5316\u3002\u9019\u7bc7\u6574\u7406 4 \u9031\u6295\u653e SOP\uff0c\u8b93\u5c0f\u578b\u5718\u968a\u4e5f\u80fd\u7528\u7cfb\u7d71\u5316\u65b9\u5f0f\u73a9\u8f49\u591a\u6e20\u9053\u5ee3\u544a\u3002<\/p>\n<h2>Step 0\uff1a\u8a2d\u5b9a\u9810\u7b97\u8207\u8f49\u63db\u76ee\u6a19<\/h2>\n<p>\u4ee5 30,000 \u5143\uff0f\u6708\u70ba\u4f8b\uff0c\u6211\u5011\u53ef\u4ee5\u9019\u6a23\u5206\u914d\uff1a<\/p>\n<ul>\n<li>Google Ads 40%\uff1a\u622a\u53d6\u4e3b\u52d5\u641c\u5c0b\u9700\u6c42\u3002<\/li>\n<li>Meta Ads 40%\uff1a\u5efa\u7acb\u54c1\u724c\u5370\u8c61\u8207\u518d\u884c\u92b7\u3002<\/li>\n<li>LINE Ads 20%\uff1a\u50ac\u751f\u52a0\u5165\u597d\u53cb\u3001\u63a8\u64ad\u512a\u60e0\u5238\u3002<\/li>\n<\/ul>\n<p>\u642d\u914d\u55ae\u4e00 KPI\uff08\u4f8b\u5982\u6bcf\u6708 50 \u7b46\u8868\u55ae\u6216 100 \u7dda\u4e0a\u8a02\u55ae\uff09\uff0c\u624d\u80fd\u5728\u4e0d\u540c\u5e73\u53f0\u8861\u91cf\u6295\u8cc7\u56de\u5831\u3002<\/p>\n<h2>Step 1\uff1a\u53d7\u773e\u8207\u7d20\u6750\u898f\u756b<\/h2>\n<ul>\n<li>\u53d7\u773e\u5207\u6210\u300c\u51b7\u53d7\u773e\u300d\uff08\u8208\u8da3\u3001\u95dc\u9375\u5b57\uff09\u8207\u300c\u71b1\u53d7\u773e\u300d\uff08\u7db2\u7ad9\u8a2a\u5ba2\u3001LINE \u597d\u53cb\u3001\u5ba2\u6236\u540d\u55ae\uff09\u3002<\/li>\n<li>\u7d20\u6750\u81f3\u5c11\u6e96\u5099\u4e09\u7a2e\u8173\u672c\uff1a\u75db\u9ede\u578b\u3001\u6848\u4f8b\u578b\u3001\u9650\u6642\u512a\u60e0\u578b\u3002\u6bcf\u7a2e\u8173\u672c\u642d\u914d 2 \u5f35\u8996\u89ba\u30012 \u6bb5\u77ed\u5f71\u7247\u3002<\/li>\n<li>\u5efa\u7acb\u547d\u540d\u898f\u5247\uff1a<code>\u5e73\u53f0_\u53d7\u773e\u985e\u578b_\u7d20\u6750\u7248\u672c_\u65e5\u671f<\/code>\uff0c\u65b9\u4fbf\u65e5\u5f8c\u5c0d\u5e33\u3002<\/li>\n<\/ul>\n<h2>Step 2\uff1a\u5404\u5e73\u53f0\u6295\u653e SOP<\/h2>\n<h3>Google Ads<\/h3>\n<ul>\n<li>\u641c\u5c0b\u5ee3\u544a\uff1a\u54c1\u724c\u8a5e + \u7522\u54c1\u8a5e\uff0c\u51fa\u50f9\u7b56\u7565\u63a1\u76ee\u6a19\u8f49\u63db\u6210\u672c\uff08tCPA\uff09\u3002<\/li>\n<li>Performance Max\uff1a\u5403\u6389\u5269\u9918\u6d41\u91cf\uff0c\u8a18\u5f97\u8a2d\u5b9a\u9ad8\u54c1\u8cea\u7d20\u6750\u3002<\/li>\n<li>\u8f49\u63db\u8ffd\u8e64\uff1a\u4f7f\u7528 GA4\uff0bGoogle Ads \u539f\u751f Conversion\u3002<\/li>\n<\/ul>\n<h3>Meta Ads<\/h3>\n<ul>\n<li>\u7b2c\u4e00\u9031\u4ee5\u300c\u6d41\u91cf\u300d\u76ee\u6a19\u6e2c\u8a66\u7d20\u6750\uff0c\u627e\u51fa CTR &gt; 1% \u7684\u7d44\u5408\u3002<\/li>\n<li>\u7b2c\u4e8c\u9031\u8d77\u5207\u63db\u70ba\u300c\u8f49\u63db\u300d\u6216\u300c\u6f5b\u5728\u9867\u5ba2\u300d\u76ee\u6a19\uff0c\u5c0e\u5165 CAPI + \u50cf\u4f3c\u53d7\u773e\u3002<\/li>\n<li>\u5efa\u7acb\u518d\u884c\u92b7\u53d7\u773e\uff1a\u904e\u53bb 30 \u5929\u7db2\u7ad9\u8a2a\u5ba2\u3001\u89c0\u770b\u5f71\u7247 50% \u4ee5\u4e0a\u8005\u3002<\/li>\n<\/ul>\n<h3>LINE Ads Platform<\/h3>\n<ul>\n<li>\u9396\u5b9a 25\u201344 \u6b72\u3001\u5c0d\u6307\u5b9a\u7522\u696d\u6709\u8208\u8da3\u7684\u65cf\u7fa4\uff0c\u52a0\u4e0a\u300c\u52a0\u5165\u597d\u53cb\u300d\u76ee\u7684\u3002<\/li>\n<li>\u6bcf\u9031\u63a8 1 \u5247\u300c\u597d\u53cb\u9650\u5b9a\u300d\u512a\u60e0\uff0c\u9644\u4e0a\u52d5\u614b\u514c\u63db\u5238\u3002<\/li>\n<li>\u900f\u904e LIFF \u8868\u55ae\u8490\u96c6 email\uff0f\u624b\u6a5f\uff0c\u56de\u6d41 CRM\u3002<\/li>\n<\/ul>\n<h2>Step 3\uff1a\u9031\u671f\u8868\u8207 KPI<\/h2>\n<table>\n<thead>\n<tr>\n<th>\u9031\u5225<\/th>\n<th>\u91cd\u9ede<\/th>\n<th>\u6aa2\u67e5\u9805<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Week 1<\/td>\n<td>\u7d20\u6750\u6e2c\u8a66\u3001\u78ba\u8a8d\u8ffd\u8e64<\/td>\n<td>CTR\u3001\u50cf\u7d20\u4e8b\u4ef6\u662f\u5426\u6b63\u5e38<\/td>\n<\/tr>\n<tr>\n<td>Week 2<\/td>\n<td>\u8f49\u63db\u76ee\u6a19\u6295\u653e<\/td>\n<td>CPA\u3001\u52a0\u8cfc\u6210\u672c<\/td>\n<\/tr>\n<tr>\n<td>Week 3<\/td>\n<td>\u64f4\u5927\u53d7\u773e\u3001Lookalike<\/td>\n<td>\u66dd\u5149\u3001\u983b\u7387 &lt; 3<\/td>\n<\/tr>\n<tr>\n<td>Week 4<\/td>\n<td>\u518d\u884c\u92b7\u6536\u6582 + \u5831\u544a<\/td>\n<td>\u6574\u9ad4 ROAS\u3001\u7d20\u6750\u7559\u5b58<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Step 4\uff1a\u76e3\u63a7\u8207\u5831\u8868\u81ea\u52d5\u5316<\/h2>\n<p>\u4f7f\u7528 GA4 + Looker Studio \u96c6\u4e2d\u6aa2\u8996\uff0c\u6bcf\u9031\u8a2d\u5b9a\u8b66\u793a\uff1a\u4f8b\u5982 CPC \u6025\u5347 30%\u3001CPA \u8d85\u904e\u4e0a\u9650\u3001LINE \u597d\u53cb\u6210\u9577\u505c\u6eef\u3002\u9019\u4e9b\u4fe1\u865f\u4e00\u51fa\u73fe\uff0c\u5c31\u7acb\u523b\u6aa2\u8a0e\u7d20\u6750\u6216\u53d7\u773e\u8a2d\u5b9a\u3002<\/p>\n<h2>\u7d50\u8a9e\uff1a\u6d41\u7a0b\u6bd4\u9810\u7b97\u66f4\u91cd\u8981<\/h2>\n<p>\u591a\u6e20\u9053\u6295\u653e\u4e0d\u662f\u7838\u9322\u8d8a\u591a\u8d8a\u597d\uff0c\u800c\u662f\u8981\u6709\u300c\u6d41\u7a0b + \u7d00\u5f8b\u300d\u3002\u7576 SOP \u56fa\u5b9a\u5f8c\uff0c\u672a\u4f86\u53ea\u8981\u8abf\u6574\u9810\u7b97\u548c\u7d20\u6750\uff0c\u5c31\u80fd\u6301\u7e8c\u8907\u88fd\u6210\u529f\u3002\u82e5\u60f3\u8acb\u5c08\u696d\u5718\u968a\u4ee3\u70ba\u8a2d\u5b9a\u5831\u8868\u3001\u512a\u5316\u6295\u653e\uff0c\u6b61\u8fce\u806f\u7d61\u6230\u570b\u7b56\uff0c\u6211\u5011\u53ef\u63d0\u4f9b\u4e00\u6b21\u514d\u8cbb\u7684\u5e33\u865f\u5065\u6aa2\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u9810\u7b97\u4e0d\u5230 3 \u842c\u5143\uff0c\u4e5f\u80fd\u540c\u6b65\u64cd\u4f5c Google\u3001Meta\u3001LINE Ads \u55ce\uff1f\u7b54\u6848\u662f\u53ef\u4ee5\uff0c\u53ea\u8981\u5148\u5b9a\u7fa9\u95dc\u9375\u6307\u6a19\u3001\u5206\u914d\u5a92\u9ad4\u89d2\u8272\uff0c\u518d\u4ee5\u9031\u70ba\u55ae\u4f4d\u6301\u7e8c\u512a\u5316\u3002\u9019\u7bc7\u6574\u7406 4 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1948242","post","type-post","status-publish","format-standard","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u5c0f\u984d\u9810\u7b97\u4e5f\u80fd\u6253\u591a\u6e20\u9053\u5ee3\u544a\uff1a4 \u9031\u6295\u653e\u5be6\u6230 SOP - \u6230\u570b\u7b56\u96c6\u5718\u5546\u5bb6\u60c5\u5831\u7db2<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/1413.ai\/smb\/1948242\/\u5c0f\u984d\u9810\u7b97\u4e5f\u80fd\u6253\u591a\u6e20\u9053\u5ee3\u544a\uff1a4-\u9031\u6295\u653e\u5be6\u6230-sop\/\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5c0f\u984d\u9810\u7b97\u4e5f\u80fd\u6253\u591a\u6e20\u9053\u5ee3\u544a\uff1a4 \u9031\u6295\u653e\u5be6\u6230 SOP - \u6230\u570b\u7b56\u96c6\u5718\u5546\u5bb6\u60c5\u5831\u7db2\" \/>\n<meta property=\"og:description\" content=\"\u9810\u7b97\u4e0d\u5230 3 \u842c\u5143\uff0c\u4e5f\u80fd\u540c\u6b65\u64cd\u4f5c Google\u3001Meta\u3001LINE Ads \u55ce\uff1f\u7b54\u6848\u662f\u53ef\u4ee5\uff0c\u53ea\u8981\u5148\u5b9a\u7fa9\u95dc\u9375\u6307\u6a19\u3001\u5206\u914d\u5a92\u9ad4\u89d2\u8272\uff0c\u518d\u4ee5\u9031\u70ba\u55ae\u4f4d\u6301\u7e8c\u512a\u5316\u3002\u9019\u7bc7\u6574\u7406 4 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/1413.ai\/smb\/1948242\/\u5c0f\u984d\u9810\u7b97\u4e5f\u80fd\u6253\u591a\u6e20\u9053\u5ee3\u544a\uff1a4-\u9031\u6295\u653e\u5be6\u6230-sop\/\" \/>\n<meta property=\"og:site_name\" content=\"\u6230\u570b\u7b56\u96c6\u5718\u5546\u5bb6\u60c5\u5831\u7db2\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-02T05:14:24+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n<script type=\"application\/ld+json\" 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